![]() I joined LinkedIn about a decade ago, but I didn’t find it very useful. I remember the surprise I felt a couple of years ago when I learned that LinkedIn has been enjoying robust growth. LinkedIn fits this new strategy perfectly, and it will help Microsoft both broaden the set of business customers it can serve and deepen the relationship with those it already serves. Microsoft's early success came from dominating the market for PC software, followed by a period of struggle in which it tried to basically copy that business over to the mobile world and failed.īut under the leadership of relatively new CEO Satya Nadella, Microsoft is shifting to become a company that primarily sells online services to business customers. LinkedIn isn’t a very cool company, but neither is Microsoft, and LinkedIn has a thriving business focused on helping professionals find jobs and companies find workers.īeyond the dollars changing hands, the acquisition of LinkedIn cements a broader shift in Microsoft’s corporate strategy that many consumers still haven’t noticed. But if you're in a profession that doesn't use LinkedIn much, you might be surprised to learn that LinkedIn is not only still in business but is worth $26 billion.īut this is no blunder. If you’re in a profession that makes heavy use of LinkedIn, this deal may make perfect sense to you. In one of the year's biggest technology deals, Microsoft is buying LinkedIn for $26 billion. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |